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Ask HiveAldwych & CoTue 08:12Live
Why did we miss Q2 revenue?Lena · COOL
ReadHHubSpotAGoogle AdsxXeroGmail4 sources · 6 s
Three enterprise deals slipped into Q3 — £380k — while ad spend rose 28% with no lift in pipeline. Retention held at 112% — the gap is timing, not demand. The recovery plan is already drafted: three deals, owner nudges, an ad rebalance.
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Why did we miss Q2 revenue?
Three deals slipped into Q3 — about £380k. Ad spend was up 28% with no lift in pipeline. I’ve drafted a re-engagement sequence and a Q3 budget rebalance.
HubSpotStripeMeta Ads
Send the re-engagement note.
Sent to all three owners for review. I’ll nudge again in 5 days if they go quiet.
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Q2 Revenue ReviewGenerated by HiveExport
This week · by Hive
Q2 Revenue Review14 sources
Board pack22 pages
3-yr financial modelxlsx · live
FCA audit fileevidence linked
Client review letters38 drafted
Q2 Revenue Review
Prepared by Hive · from 14 sources · 2 min ago
Summary
Revenue closed at £2.14m, 8% below the £2.32m target. The gap traces to three enterprise deals slipping into Q3 and ad spend rising 28% with no measurable pipeline lift.
£2.14m
Revenue
−8%
vs target
+12%
Q3 pipeline
Key drivers
Three deals (£380k) pushed to Q3 on procurement delays
Paid acquisition up 28%, flat conversion — rebalance drafted
Net retention held at 112%, offsetting new-business softness
Renewal watcherDraft
Watch our renewals — 60 days out, draft a re-engagement note from past wins, and flag the big ones to the owner.Spoken · 0:07
Built — four steps, wired to HubSpot and Slack, grounded in your past wins.Built in 4s · your context
Describe a workflow…
TriggerHubSpot
Renewal in 60 days
Action
Draft re-engagement
grounded in past wins
If
Deal > £50k ARR
ActionSlack
Notify the owner
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